OUR WORK
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Our case studies feature some of our favourite work and clients. Keep scrolling and let us know what you like. See bottom for full list.
A New Elevation for Silver Star
Destination Development Plan 2028
As a new organization, Destination Silver Star wanted to focus on creating a future resort community that’s sustainable, attractive, and supports a competitive advantage. Dynamic community engagement gave Travel Local insider access to over 2,000 data points that fuelled widespread consensus and support for a focus on new transportation solutions, strengthening the local economy, igniting Indigenous partnerships, and empowering their people to achieve more. Now, their destination managers are already putting the new focus to work, solid in knowing that their main stakeholders are behind them. Early wins include new transportation solutions, meaningful economic reconciliation efforts with the Okanagan Indian Band, and expanding resort assets.
Shuswap Destination Rides Different Wavelength
Destination Marketing and Development Plan 2028
Looking to create a visitor economy that’s sustainable and attractive, Travel Local worked with Shuswap Tourism and stakeholders to build their future focus. A new market growth index is making the community’s case for harnessing latent strengths in hiking, culinary, culture, biking and birding. Using Travel Local’s new NET+ destination development approach, research and engagement delivered an estimated 5,000 primary data points that served as the backbone for new ideas and important shifts. Greater local collaboration includes a new highbar for economic reconciliation in the region, and work to foster the Secwépemc Indigenous economy has already started. Changing the yardstick for progress will see the destination measuring well-being, not growth, as its primary measure of destination health. Given that more small business means more local jobs, the new focus is also aiming to empower local business operators with the support they need to pursue scale efficiencies on their own whether that involves sourcing inputs more locally or working together to cut costs.
