A first with Destination BC, #NorthOkanagan establishes a completely new and powerful market position. Kicking off with a late Winter campaign called Warm Layers, destination partners Destination Silver Star, Tourism Vernon, the Okanagan Indian Band, and SilverStar Mountain Resort are inviting a completely new category of travellers to wrap themselves in the North Okanagan.
Long under-leveraged, the new region is harnessing its rightly owned market position as a foodie haven, worldclass spa destination, hiking trail capital, place for endless winter fun and a downtown shopping core that's alive and bursting with unique boutique shops.
Travel Local is bursting with pride and grattitude to be the campaign agency on this. The campaign sets a high bar for economic reconciliation as well. As part of our paid campaign team, celebrity content producers and cultural guides the syilx Sisters share stories from their Indigenous roots on Facebook and Instagram @ExploreNorthOkanagan. The Warm Layers campaign video 'The Medicine of Place' features local Indigenous values that invite audiences to change how they see winter and their connection to the land. #explorebc #northokanagan